Today correct way of doing a social media marketing is doing one social media marketing and a half SEO. Confused? Nowadays, as a part of integrated digital marketing strategy in order to drive traffic organically or by getting a natural backlink from the respective social engagement sites will help to boost the SEO score of the website. It says that the correct way doing Social media marketing should involve SEO processes.
Now how effective we can use social media platforms for brand promotion and direct sale generation. The best part of social media is precise targeting based on customer behavior interests and demographics. It’s all about finding our exact customer on social platforms, engaging with them, sitting in their gray mind, and also makes them influencers. It starts with highly engaging content, precise targeting and follows. There are few successful companies who made their only sale through one of the social media platforms.
In our ways obtaining ROI is not the only single dimension approach, instead, we deal with a 3-dimensional proven approach. It can be like,
SEO would drive the good amount of targeted visitors for a cheaper rate.
We will be linking them to the remarketing campaign of SEM, Qualified customers are retargeted.
Finally, our prospective customers would be funneled to your social media fan pages or landing page through a correct call to action to complete your objective.
And These 3-dimensional process can be done vice versa. A holistic approach can lead to greater volume and high conversion rates. It all involves the strategy and execution. We believe that your time is valuable and, as such, we consider this when calculating an ROI.
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