It starts with understanding your target audience and their behavior. Understanding and effective integration is the main part of business intelligence. Then developing the customized solution, suggesting the automation required for the smooth flow of the process in the department and between the departments of Marketing is part of business intelligence. Understanding the facts and statistics for the structural building of a business vision.
Web analytics and analytic tools gives us the reports on a visitor, first-time visitors, repetitive visitors, customer segmentation, visitor loyalty, key indicators and other statistics of marketing intelligence.we study the complete online behavior of visitor, different paths of the traffic, source conversion rate, and finally suggests the improving areas, investment and withdrawing areas of different digital marketing process platforms.